The Prime Fifty Daily Active Energy Formula has been specifically developed for the needs of the over 50's.
As a 50-something frustrated by a lack of supplements targeting problems specific to his age group, Prime Fifty founder, Dr Max Gowland PhD (left), used his 35 years of research and development expertise to produce the Prime Fifty range.
The Prime Fifty range can now be found in Waitrose, as well as a variety of high street chemist chains including The Co-Operative, Weldricks and Numark.
Dr Max has also appeared on television, explaining the specific benefits of the range to the over 50's.
Prime Fifty Daily Active Energy Formula has been specifically developed for the needs of the over 50’s, as part of a nutritional range designed to help you stay active.
Keeping your energy levels up through the day helps you get more from each day and this unique formula includes the following key nutritional ingredients.
• Vitamins B1, B2 and B3
Helping to reduce tiredness and fatigue
• Vitamins B6, B12 and Folate
Contributing to energy metabolism and red blood cell formation
• Vitamin C and Iron
Forming new red blood cells and helping oxygen transport around the body
• Co-Enzyme Q10
Involved in cell energy conversion.
The Science Behind This Unique Formulation
Prime Fifty Daily Active Energy Formula has been specifically developed for the needs of the over 50’s, as part of a nutritional range designed to help you stay active. Keeping your energy levels up through the day helps you get more from each day and this unique formula includes the following key nutritional ingredients.
Vitamins B1, B2 and B3
Otherwise known as thiamin, riboflavin and niacin, these B vitamins play a key role in our energy metabolism. The proven science tells us that these vitamins in particular contribute to reduced tiredness and also helps to maintain normal energy levels. Also these three B vitamins also are involved in important energy producing reactions in our bodies. Metabolising iron too is a key process involved in energy production and Vitamin B2 in particular is involved with the metabolism of iron within our bodies.
Vitamins B12 and B6
Vitamins B6 and B12 are used in all Prime Fifty products , bringing a range of over 50’s relevant benefits such as red blood cell formation and contributing to normal levels of homocysteine.
Homocysteine is associated with cardiovascular problems and therefore it is important to maintain normal levels and not allow homocysteine to get too high.
Folate is also a Prime Fifty ingredient used across the entire product range, as folate also helps maintain normal levels of homocysteine. It also has other health benefits such as red blood cell formation and is involved in energy metabolism too.
Iron absorption is important for energy and to help with the absorption of iron we have added Vitamin C to the formula. Iron in turn plays a role in forming red blood cells which carry oxygen around our bodies.
Zinc and Magnesium
It is important to also keep our muscle function in good shape too so both zinc and magnesium have been formulated into Prime Fifty in order to help contribute to protein synthesis. Such protein synthesis is necessary to avoid losing muscle mass over time, something highly relevant to the ageing adult.
Iron has been proven to contribute to the reduction of tiredness and also the formation of our red blood cells and haemoglobin.
Selenium and Vitamin E
One of the cell damaging mechanisms within the body is known as ‘oxidative stress’. This is why Prime Fifty has also added selenium and Vitamin E, as both of these nutrients contribute to the reduction of this oxidative stress, so protecting our cell damage to some extent.
Also know as ubiquinone, this is a naturally occurring enzyme found in the mitochondria (the energy producing centers in cells). Unfortunately, as we age, the efficiency of our CoQ10 synthesis in our cells drops.
Finally you will find that across the entire Prime Fifty range, we have formulated in certain minerals that are more soluble and therefore more bio-available than most, namely bis-glycinates. These are much more quickly absorbed than the more normal oxides and carbonates. In addition, we have included a patented ingredient called Bioperine too which has been proven in separate studies to also enhance the bio-availability of certain vitamins and minerals